HALO Standard and Pro plans offer a variety of analytics to understand the nature and performance of the photo booth at your events. These metrics can be filtered by date, device and event.

Overview

See an overview of the total number of participants, uploads, and gallery views over time.

Demographics

Demographics are only available on the HALO Pro plan. 

Simple Booth uses face detection technology to offer demographics information about your guests. 

  • Average age: get an idea of the average age of the guests at your events. 
  • Average person per photo: see how many people are taking group pictures vs. solo shots. 
  • Gender: see a breakdown of roughly how many guests were men vs. women. 

Social

Understand how your pictures were shared through our social analytics. Simple Booth offers analytics on Facebook, Instagram, and Twitter.

Facebook

  • Share button clicks show the number of times guests clicked the Facebook sharing icon that appears next to their picture in order to start a post on each of the platforms we have listed. 
  • Referred views shows the number of people who clicked a link that was posted to Facebook and opened up your gallery as a result.
  • Shares are the number of pictures that have been posted from your event to Facebook. 
  • Reactions are the number of "likes", "loves", "haha's", and the other "reactions" Facebook supports that guests' friends have left on pictures that were posted from your event. 
  • Comments are the number of Facebook comments that guests' friends have left on pictures that were posted from your event. 

Instagram

Instagram does not offer robust analytics that we are able to track. While we don't have direct insight into their platform, we do show certain analytics to help you get an idea of how much activity your guests are making on the Instagram platform. 

  • Share button clicks show the number of times guests clicked the Instagram sharing icon that appears next to their picture in order to start a post on each of the platforms we have listed. 
  • Search for your event hashtags on Instagram quickly and easily by clicking a link to each one. 

Twitter

  • Share button clicks show the number of times guests clicked the Twitter sharing icon that appears next to their picture in order to start a post on each of the platforms we have listed.
  • Referred views shows the number of people who clicked a link that was posted to Twitter and opened up your gallery as a result. 

Data Capture

If you are collecting guest information during your event with our data capture feature, a CSV with guest information will be available after your event in the data capture section of your analytics. 

Locations Map

See the locations of all of your photo booths across your region. 

Most Viewed

See the most popular pictures from your events. 

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