You can automatically send new contacts collected during your event to a connected Mailchimp audience. This integration works with your data capture settings and helps streamline your email marketing efforts.
💡 Mailchimp is free to sign up and a great tool for getting started with customer relationship management.
⚠️ Mailchimp is available on the Pro & Select plans ⚠️
In this article, we'll show you how to integrate your account and start sending your data to the audience of your choice. If you don't already use Mailchimp, it is free to sign up and this is a great "customer relationship manager" tool to get started with.
1. Connect Your Mailchimp Account
To get started, connect your Mailchimp account to your Simple Booth account:
Click your avatar in the top right corner.
Select "Settings", then navigate to the Integrations tab.
Click Connect Mailchimp and follow the prompts to log into Mailchimp.
📍 You can manage connected accounts from the Integrations page and connect more than one if needed.
2. Set Up Mailchimp for Your Event
Integration settings live in the Data Capture section of your preset settings — not within the app.
📍 Mailchimp must be enabled individually for each preset you plan to use.
When editing your preset:
Scroll to the bottom of the Data Capture panel
Choose the Mailchimp account and audience
Enable your other data capture fields as needed
Fields You Can Sync
You can send any standard data capture fields to Mailchimp, including:
Email address
Phone number
First name
Last name
Date of birth
Postal code
Syncing Birthdays
To sync birthdates to Mailchimp, complete one extra step in your audience settings:
In Mailchimp, open your Audience and select the Settings dropdown.
Click Audience fields and |MERGE| tags (see screenshot).
Scroll to the bottom to find birthday settings.
Make sure the field is labeled BIRTHDAY (in ALL CAPS).
Set the format to MM/DD (see screenshot).
📍 Without this setup, birthdates will not sync correctly to Mailchimp.
