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Mailchimp Integration

Send collected data directly to your Mailchimp account

Emily Devlin avatar
Written by Emily Devlin
Updated over 2 months ago

You can automatically send new contacts collected during your event to a connected Mailchimp audience. This integration works with your data capture settings and helps streamline your email marketing efforts.

πŸ’‘ Mailchimp is free to sign up and a great tool for getting started with customer relationship management.

⚠️ Mailchimp is available on the Pro & Select plans ⚠️


In this article, we'll show you how to integrate your account and start sending your data to the audience of your choice. If you don't already use Mailchimp, it is free to sign up and this is a great "customer relationship manager" tool to get started with.Β 

1. Connect Your Mailchimp Account

To get started, connect your Mailchimp account to your Simple Booth account:

  1. Click your avatar in the top right corner.

  2. Select "Settings", then navigate to the Integrations tab.

  3. Click Connect Mailchimp and follow the prompts to log into Mailchimp.

πŸ“ You can manage connected accounts from the Integrations page and connect more than one if needed.


2. Set Up Mailchimp for Your Event

Integration settings live in the Data Capture section of your preset settings β€” not within the app.

πŸ“ Mailchimp must be enabled individually for each preset you plan to use.

When editing your preset:

  • Scroll to the bottom of the Data Capture panel

  • Choose the Mailchimp account and audience

  • Enable your other data capture fields as needed


Fields You Can Sync

You can send any standard data capture fields to Mailchimp, including:

  • Email address

  • Phone number

  • First name

  • Last name

  • Date of birth

  • Postal code

Syncing Birthdays

To sync birthdates to Mailchimp, complete one extra step in your audience settings:

  1. In Mailchimp, open your Audience and select the Settings dropdown.

  2. Click Audience fields and |MERGE| tags (see screenshot).

  3. Scroll to the bottom to find birthday settings.

  4. Make sure the field is labeled BIRTHDAY (in ALL CAPS).

  5. Set the format to MM/DD (see screenshot).

πŸ“ Without this setup, birthdates will not sync correctly to Mailchimp.

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